ATOMIC has been producing skis since 1955 and later started to develop innovative ski bindings, ski poles, ski boots, and skiing accessories. All the products that leave the plant in Altenmarkt have one objective:  to help every skier to ski better – with greater pleasure and more success.  Getting a beginner enthusiastic about the sport of skiing means as much to ATOMIC as helping a ski athlete to perform on the highest level possible. “And what better way to demonstrate this than by supporting Europe’s premier event in freeride and freestyle for the next generation of skiers?” says Martin Steinbach, Sports Marketing Manager for ATOMIC. With riders like Jossi Wells, Chris Benchetler, Sven Kueenle, Tim Durtschi, Dana Flahr and Andreas Hatveit, ATOMIC has demonstrated to have one of the strongest freeskiing athletes in snowsports. (click here)